beachboo: Chic Boho Rebrand
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problem
beachboo's identity had aged out, generic coastal cues that could belong to any beach business. The brief needed something that read as genuinely boho, not a hotel brochure.
solution
The mark started as a lime, halved and stamped in ink, then rebuilt in Photoshop into a quarter-circle sun mark. New palette: navy, terracotta, dune cream. Also a design test along with pitfire for Umami Comms. The lime stamp doesn't know that and doesn't care.
A logo, six posts, a poster, and a landing page, all built around one line: "The sign changed. The food did not."
year
2026
timeframe
2 Days
tools
Adobe Photoshop, Adobe Illustrator, Framer
category
Branding and Identity
see also
