WildBloom Formula: Sustainable Skincare Brand & Packaging

brand identity and packaging system for WildBloom Formula, a fictional sustainable skincare brand built around zero-plastic packaging, post-consumer recycled materials, and radical ingredient transparency.

brand identity and packaging system for WildBloom Formula, a fictional sustainable skincare brand built around zero-plastic packaging, post-consumer recycled materials, and radical ingredient transparency.

problem

Skincare packaging waste is enormous, and most "sustainable" packaging still relies on plastic film and greenwashed language. The brief: make the packaging structure carry the sustainability argument, not the copy.

solution

Built the primary box in 100% recycled kraft with no plastic film, replacing it with a structural die-cut window. Extended a navy-and-powder-blue system across packaging, OOH, and social.

A fully recyclable, production-ready packaging system that reads premium without a single sustainability buzzword.

The brand identity was developed across the full system: logo and wordmark, primary and secondary packaging with annotated dieline, bottle and dropper design, OOH campaign, social media templates, and branded tote. The dieline for the primary serum box documents every material and print decision, stock weight, ink type, structural cutout dimensions as a production-ready specification rather than a visual mock.

The result is a brand that competes visually at the premium tier of the skincare market while making its sustainability position structurally undeniable rather than rhetorically stated.

year

2025

timeframe

16 days

tools

Adobe Illustrator, Photoshop and Dimension with AI assisted imagery with Runway