projects
Editorial spreads and digital brand activation assets produced for CEO Middle East and Arabian Business: ITP Media Group's flagship GCC publications. Work spans print layout, typography direction, and a full modular digital advertising system across social, web, newsletter, and video. Published and credited across multiple issues and live client deployments in 2025–26.
A three-part design brief for AÏZA, a Dubai beauty brand built on Arab ingredients. Covers a branded compact-mirror product concept, a four-slide Date Setter ad carousel, and a pop-up event reel, one visual world across object, social and film.
A social ad campaign for Pitfire Pizza Bakers, announcing their collaboration with Deliveroo as a featured restaurant. Four deliverables. One brief.
A full rebrand for a beachside restaurant: new logo, colour palette, typography, and applications across social, poster, and web. The mark started with a lime and a pot of ink.
brand identity and packaging system for WildBloom Formula, a fictional sustainable skincare brand built around zero-plastic packaging, post-consumer recycled materials, and radical ingredient transparency.
a practical, student-designed guidebook for incoming international students at OCAD University, covering housing, transit, groceries, health resources, and community life in Toronto. Designed in collaboration with illustrator Liam Ethan and distributed through OCAD's International Student Support Office.