Pitfire × Deliveroo: Featured Restaurant Campaign
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problem
Pitfire risked losing its counter-cultural identity under Deliveroo's brand. Four assets were needed for Pitfire's own Instagram, not Deliveroo's.
solution
Read Pitfire's own content first. Spelled "ON ROO" in garlic knots for the feed post, built a tabloid front page for the poster, kept Pitfire at 70% visual weight throughout. Started as an interview task for Umami Comms. The role closed. The garlic knots remain undefeated.
A four-asset campaign in Pitfire's voice, with Deliveroo teal as a single accent, not a takeover.
year
2026
timeframe
3 Days
tools
Adobe Lightroom, Photoshop, Illustrator, After Effects and Figma
category
Branding and Identity
see also
